Year
2024
Type
Client Project at
Lawless London
Role
Branding
UX/UI Design
Motion
Team
Charles Johnson
Henry Carrow
Martin Lawless
Our team had the incredible opportunity to lead the brand identity redesign for We.Communications, a global leader in public relations. Our primary goal was to help them articulate their unique brand story, moving beyond traditional PR to truly embrace the complexities of modern communication. We focused on humanizing the challenges businesses face today, making their approach more relatable and impactful.
Branding
A central element of this new identity is the incorporation of circular motifs. These aren't just design elements; they symbolize the humanistic nature of contemporary communication in a technology centric world. The circles represent a system that is both intricate and inherently human, reflecting the nuanced conversations happening in today's world. I played an important role within the team, essential in bringing the new identity to life.
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